Frozen Yogurt a Plenty
I just read an article about Uncovering the Frozen Yogurt Franchises and how consumers are faced with choosing between so many different frozen yogurt places. Many years ago we had Dairy Queen, Baskin Robbins and TCBY as the main places to choose from. Now we have Pinkberry, Menchies, Red Mango and countless others.
These new yogurt concepts are going to have to be very strategic in site location and marketing to make sure that they are opening new locations near where their customers live and work and to market to their best customers effectively.
I recommend them using a customer loyalty program so that they can collect data on their customers which will help them target market them better in the future.
Posted by Mandy Hollander
Tags: Consumer Choices, Frozen Yogurt Franchises, Menchies, Pinkberry, Red Mango, Site Selection
This entry was posted
on Tuesday, March 2nd, 2010 at 8:10 am and is filed under Customer Analytics, Site Selection, Target Marketing.
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