July 13th, 2010
I recently read an article about how Jewel-Osco is getting rid of certain merchandise in order to boost profits and regain market share from their competitors. According to Supervalu’s CEO, this is part of their growth strategy, also known as Project SHE (Simplify Her Experience).
I like the idea behind this. The article mentioned customers’ reactions were mixed. Some customers were a little upset because the product they purchased on a regular basis were no longer available.
There is technology and data available to help grocery stores like Jewel-Osco make the decisions on what merchandise to stop carrying with ease. Using customer analytics, these stores can understand what their consumers are buying and where in order to have the right merchandise stocked, help with target marketing to drive traffic to their location and ultimately keep their consumers happy.
I think that in the very near future the one thing that will separate successful retailers from the rest will be the use of analytics.
Tags: analytics, Boost Profits, Jewel-Osco, merchandise mix
Posted in Merchadising | No Comments »
June 24th, 2010
In an article in the July issue of Shopping Centers Today, Steve McLinden writes about how retailers are renewing expansion plans and lists the top 25 expanding retailers. There are value properties out there that some of these retailers are trying to capitalize on.
It’s important when expanding to be smart with your growth. Make sure that you are optimizing your store networks. Analyze your customer base and determine if there are a high propensity of customers within the markets you are evaluating.
The article will be posted on the Shopping Centers Today website in a little over a week.
Posted in Retail Expansion | No Comments »