Quizno’s, and its recent financial struggles, was a topic of discussion on NPR’s Morning Editions yesterday morning. Quizno’s has been taken over by its creditors, which is obviously not a good thing. The restaurant food chain has an eroding brand. Some contributing factors include having to close locations, struggling franchisees, and a long-term brand promotion [...]
We’ve been advising healthcare systems to approach their market planning and marketing in new ways and one excellent category to emulate this is health clubs. Not only are they closely related to the healthcare industry, but health clubs set a defined path for market planning and target marketing to diverse audiences. Health clubs expertly utilize [...]
Yesterday, we took a look at the 7 household types that account for 50% of the nation’s healthcare spending. In the closing of that blog post we talked about why the customer analytic approach to healthcare planning is important. The reason being that the approach ultimately gives an organization the ability to pinpoint where each [...]
There continues to be much focus on healthcare spending in the U.S. Earlier this month The Atlantic published an article highlighting a recent report from the U.S. Department of Health and Human Services, which attempts to measure demographic influence on healthcare spending. This study offers the ultimate finding that nearly 50% of the nation’s healthcare [...]
Whether you’re one of the fortunate retailers who saw holiday-season sales and profits beat expectations, or one of those who didn’t, you can resolve to make your revenue work harder in 2012. Start here and now: Follow our top tips for putting your money where it will go a long way toward improving your sales. [...]
It’s no secret that social media in the public sector is becoming invaluable. As mentioned in Strategic Government Resource’s newsletter, adopting a social media policy in the upcoming year is crucial to a community’s understanding of who their market is and how to reach them. One particular Buxton client takes full advantage of social media. [...]
Several years ago, pop-up stores were a new retail trend, an answer to filling space in emptying malls. Today, the pop-up trend is more sophisticated and still going strong, as retailers have discovered it’s a productive marketing tool. What’s more, the restaurant industry is serving the pop-up approach on its menu of offerings, too, as [...]
Segmentation is one of the most powerful yet most misunderstood customer analytics techniques in marketing. Segmentation can create significant value for firms, especially those which possess transaction level data on their customers. The benefits of segmentation include: Improve marketing ROI (through enhanced targeting and value proposition positioning) Reduce internal “competition” for customers and prospects (through [...]
If the answer is “Sort of,” or “I think so,” you might not. In order to optimize and grow your healthcare services, really knowing your patients is critical. Because the best way to ensure efficient referral patterns, as well as acquire new patients, is to create a profile of your existing patients, then find more [...]
According to a number of reports, Publix is expanding into Harris Teeter country. A big question this brings up is “What does that mean for Harris Teeter?”. Let’s start out by saying both grocery chains are very well-operated. Due to this fact, analysts are saying the two grocers will compete head-to-head. A lot of the [...]
Older Entries
